Flares CRM · Leads
Nothing sits in an inbox being nobody’s job.
New interest arrives in one place and is given an owner the moment it lands. From there it is worked, qualified, and either becomes a customer or is closed with a reason worth reading later.

The journey
From an enquiry to an opportunity.
A lead arrives
It lands in the inbox with its source recorded, so you know where your business is coming from.
It gets an owner
Round-robin assignment hands it to the next rep immediately — no queue, no meeting to decide.
It is qualified
Worked and scored. Real interest goes forward; the rest is disqualified with a reason.
It converts
One action creates the contact, the company and an open deal, and carries the lead’s history across.
Assignment
Assigned in the first minute, not the first week.
A lead nobody owns is a lead nobody works. Round-robin gives every new lead a rep as it arrives, and the inbox shows whose it is.
Round-robin, deliberately not a workflow builder
Distributing leads evenly is the thing almost every sales team wants, so it is built in and works immediately — rather than being something you assemble out of rules on your first afternoon.
- Every lead has an owner from the moment it lands
- Reassign by hand whenever the right person is obvious
- The inbox shows source, owner and score together

Qualifying
Two honest endings.
A lead either becomes something or it does not, and both outcomes are worth recording properly.
Converted
The lead becomes a contact, a company and an open deal in one action — and everything already recorded against it comes with it, so the relationship does not start from a blank page.
Disqualified, with a reason
Closed properly rather than deleted or left to rot in a list. The reasons accumulate into something you can actually learn from.
Put your leads somewhere they get worked
Create your organization and start capturing enquiries in one place, with an owner on every one.